Happy January, you hardworking humans!
This is the traditional month to assess last year’s achievements then update, rejig or completely overhaul the game plan for this year. Are you putting your best face forward? My clients use headshots and environmental portraits to personalize their profiles, resumes, websites, blogs, auditions, and more. It might be time for you to shake things up a little, to think outside the box. In that spirit, here are a few…
Headshot Lessons from my Youngest non-headshot Clients
Lesson 1. The purpose of a headshot (unlike other types of photographs) is to make a direct connection. Look not at the camera (or away from it), but at me. That connection will continue onward to whoever sees your photo.
Lesson 2. As a general rule of thumb, keep your accessories to a minimum (but feel free to wear clothes). A statement necktie or necklace is great, but it should never steal the scene from the star of the show -- you.
Lesson 3. On the other hand, a little color is nothing to be afraid of! Use your clothes to express something about yourself, whether with a traditional suit or something a little more avant garde.
Lesson 4. Think about where the shot will be used. Blog, a promotional article, an annual report? Vertical orientation is by no means an ironclad rule.
Lesson 5. If your industry allows, consider getting out of the studio. Have fun with it! The environment, whether inside or out, can express a lot about you and what you do.
Brett Deutsch is co-owner and chief photographer of Headshots NYC, Gotham Family Photos and Deutsch Photography. Formally trained at the New York Institute of Photography, the School of Visual Arts and Pomona College, plus nearly 20 years of photography in New York City and on all 7 continents. His work can be found on The New York Times. Time Out London. Dallas Morning News. Backstage, and on countless websites, newsletters, annual reports and other publications.
