Think through your headshot. To convey your work environment or industry, environmental photos work best. Website? Consider look & feel — what fits with the content? Sometimes a single shot can be multi-purposed with cropping magic. Here’s one photo cropped 4 ways to achieve different goals: traditional crop for consistency in corporate marketing materials & websites; square for a LinkedIn profile; wide so copy can be dropped in for a presentation or publication; close, which many pubs prefer (e.g., the NYT or WSJ).
Traditional 2x3 headshot
Square crop for LinkedIn
Presentation or ad crop with room for copy
Publicity crop for print pubs
Brett Deutsch is co-owner and chief photographer of Headshots NYC, Gotham Family Photos and Deutsch Photography. Formally trained at the New York Institute of Photography, the School of Visual Arts and Pomona College, plus nearly 20 years of photography in New York City and on all 7 continents. His work can be found on The New York Times. Time Out London. Dallas Morning News. Backstage, and on countless websites, newsletters, annual reports and other publications.
