Photography has an incredible way of reflecting the times, and 2024 was no exception. From corporate portraits to family gatherings and milestone events, this year’s trends emphasized connection, authenticity, and creativity. Let’s take a look at the standout photography styles that defined 2024 across corporate, event, and family photography—and how they continue to create memories that last.
1. Authentic Storytelling in Corporate Photography
Gone are the days of stiff, overly formal headshots. Corporate photography in 2024 shifted towards showcasing personality and individuality. Companies leaned into environmental portraits, capturing team members in their authentic workspaces or engaging in their roles. These photos help businesses tell their story, reflect their values, and build trust with clients and partners.
Another trend? Highlighting team dynamics. Group shots that are less posed and more candid, such as colleagues laughing during a meeting or collaborating on a project, became a popular way to showcase company culture.
2. Cinematic Moments in Event Photography
Whether it’s a black-tie gala, a corporate awards ceremony, or a family milestone like a wedding or bat mitzvah, event photography in 2024 took a cinematic turn. Photographers embraced dramatic lighting, creative angles, and high-quality post-production to make every photo look like it was pulled from a movie scene.
Interactive photo stations also stole the spotlight at events. From digital photo booths with instant filters to slow-motion video capture, attendees could engage with photography in real time, adding a fun and modern twist to celebrations.
For intimate events, documentary-style photography gained traction. This approach captures moments as they naturally unfold—like a father’s quiet tears during a toast or kids dancing with wild abandon—telling the full story of the event.
3. Celebrating Real Life in Family Photography
Family photography embraced a beautifully candid style in 2024, moving away from overly posed studio setups. Photographers captured families in their homes, favorite parks, or even bustling NYC streets, showcasing their everyday joy and unique bonds.
Seasonal shoots also continued to be a hit. From autumn leaves in Central Park to winter scenes by the Rockefeller tree, families loved documenting special moments against NYC’s iconic backdrops.
Another major trend? Including extended family. Many families opted for multi-generational shoots, creating timeless keepsakes that celebrate their broader family history.
Looking Ahead
The photography trends of 2024 reflected a deeper appreciation for connection, creativity, and individuality. Whether you’re planning a corporate headshot, capturing your family’s story, or celebrating a life event, photography continues to be a powerful way to preserve memories.
Ready to create your own unforgettable photos? Contact us here or visit our galleries for inspiration and see how we can bring your vision to life.
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Brett Deutsch is co-owner and chief photographer of Headshots NYC, Gotham Family Photos and Deutsch Photography. Formally trained at the New York Institute of Photography, the School of Visual Arts and Pomona College, plus nearly 20 years of photography in New York City and on all 7 continents. His work can be found on The New York Times. Time Out London. Dallas Morning News. Backstage, and on countless websites, newsletters, annual reports and other publications.
