Your LinkedIn profile is often the first impression you make on potential employers, clients, or business partners. And nothing speaks louder than a professional, polished headshot. In today’s digital age, your headshot is your online handshake—it sets the tone for how others perceive you and your brand. Here’s how to ensure your LinkedIn headshot is working in your favor.
1. Natural Light or Studio? Choose the Right Lighting
Good lighting can make all the difference. Natural light is soft and flattering, but make sure to avoid direct sunlight, which can create harsh shadows. A studio setting offers more control over lighting and can provide a polished, professional look. Whichever you choose, make sure the lighting highlights your face evenly and keeps you looking approachable.
2. Smile and Be Approachable
A confident and warm expression can make you seem more approachable and trustworthy. A natural smile (without forcing it!) goes a long way. A headshot isn’t just about how you look; it’s about the impression you give. People are more likely to engage with someone who seems friendly and open.
3. Keep the Background Simple
Avoid busy backgrounds that can distract from your face. A neutral backdrop works well and keeps the focus where it should be—on you. Simple outdoor settings can also work if the background is blurred enough to make you the focal point.
4. Make Sure It’s High-Quality
A pixelated or blurry headshot can harm your credibility. Make sure your photo is sharp, clear, and well-composed. Hiring a professional photographer ensures your headshot looks crisp and polished, helping you stand out for the right reasons.
5. Update Regularly
As your style and career evolve, your headshot should reflect that. Updating your headshot regularly keeps your profile fresh and shows that you care about your professional appearance.
Investing in a professional headshot for LinkedIn is one of the best steps you can take to boost your personal brand. It shows that you take your career seriously and allows others to form a positive impression before they even meet you.
Ready to elevate your LinkedIn profile? Contact us today to schedule your professional headshot session. We’ll ensure you look your best, no matter your industry.
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Brett Deutsch is co-owner and chief photographer of Headshots NYC, Gotham Family Photos and Deutsch Photography. Formally trained at the New York Institute of Photography, the School of Visual Arts and Pomona College, plus nearly 20 years of photography in New York City and on all 7 continents. His work can be found on The New York Times. Time Out London. Dallas Morning News. Backstage, and on countless websites, newsletters, annual reports and other publications.
