At Deutsch Photography, we pride ourselves on building strong relationships with our clients. Recently, we did a quick analysis of our customer base for the first half of the year, and we’re excited to share some insights with you. This analysis helps us understand who are our clients, how they find us, and how we can continue to improve our services to meet their needs.
New vs. Repeat Customers
First, let’s break down the numbers:
- 42% of our clients are repeat customers
- 58% are new customers
We’re thrilled to see such a healthy mix of both new and returning clients. This balance indicates that we’re not only attracting new clients but also retaining and satisfying our existing ones.
How New Customers Find Us
Delving deeper into our new customer data:
- 65% were referred to us
- 35% found us organically
The fact that a majority of our new clients come through referrals is a testament to the quality of our work and the trust we’ve built with our clients. Word-of-mouth referrals are incredibly valuable because they often come from personal recommendations, which are among the most trusted forms of advertising.
On the other hand, 35% of new clients finding us organically—through internet searches, etc.—demonstrates the effectiveness of our online presence and marketing efforts. It’s encouraging to see that people are discovering us on their own and choosing to work with us.
Revenue Ratios and Client Diversity
It’s important to note that these customer ratios don’t directly correlate to revenue. Our clients range from large corporations to solo entrepreneurs, and many fall somewhere in between. We also cater to a variety of events, including weddings, bar/bat mitzvahs, birthdays, and family portraits. Each type of client and event brings different revenue streams and opportunities.
Why We Love Our Diverse Client Base
Having a diverse client base keeps our work exciting and dynamic. Each project is unique, and we enjoy the challenge of meeting different needs and expectations. This diversity also means we’re constantly learning and evolving, which keeps us on our toes and ensures we’re never bored.
The Challenges of Analysis
Analyzing such a varied customer base can be complex. Different clients have different needs, and their spending patterns can vary widely. However, this complexity also drives us to continually refine our services and find new ways to delight our clients.
Looking Ahead
We’re pleased with our current mix of new and repeat clients, and we’re especially proud of the high percentage of referrals. These metrics show that we’re doing something right. Moving forward, we’ll continue to focus on delivering exceptional service to both new and returning clients, ensuring that everyone who works with us has a fantastic experience.
Contact us today to learn more about our services! 😉
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Co-owner of Headshots NYC, Deutsch Photography & Gotham Family Photos. Lover of images & the stories they tell. Fanatic about words, numbers & patterns. Entrepreneur & adventurer w/keen wanderlust. Life/love/business partner of my husband, photographer Brett Deutsch. Eternal love affair with NYC, where I landed by way of GA, TX & CA.
