Publicity photos have more latitude than traditional headshots when it comes to how you present yourself. Especially for placement on websites and in marketing materials, publicity shots are often dynamic and staged to evoke a particular response. Check out my shoot from last weekend of a troupe from the landmark early childhood education and entertainment organization Funikijam.

Brett Deutsch is co-owner and chief photographer of Headshots NYC, Gotham Family Photos and Deutsch Photography. Formally trained at the New York Institute of Photography, the School of Visual Arts and Pomona College, plus nearly 20 years of photography in New York City and on all 7 continents. His work can be found on The New York Times. Time Out London. Dallas Morning News. Backstage, and on countless websites, newsletters, annual reports and other publications.